The Animal Activist’s Handbook
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Author Bios and Contact Info


Photo Credit: Jo-Anne McArthur

Matt Ball For over two decades, Matt has been a globally-recognized authority on animal advocacy, factory farming, vegetarian diets, and applied ethics. Matt is currently Senior Advisor for VegFund. Previously, he co-founded Vegan Outreach and served as the group's Executive Director for more than 20 years. Matt's vision and experience built the organization into a leading animal advocacy charity, with many thousands of active members around the world. Matt has presented at and written for diverse forums over the past two decades, and he is the author of many essays and several books, including: The Animal Activist's Handbook (2007) and The Accidental Activist  (2014). In 2005, he was inducted into the Animal Rights Hall of Fame. See also this 2015 article.

Before working full-time for the animals, Matt was a Research Fellow in the Department of Biology at the University of Pittsburgh, while working on a Ph.D. in Civil and Environmental Engineering at Carnegie Mellon University. Prior to that, Matt was a Department of Energy Global Change Fellow, during which time he earned an M.S. in Engineering and Public Policy at Carnegie Mellon University and an M.S. in the Department of Forest Ecology at the University of Illinois, Urbana-Champaign. 

Bruce Friedrich is director for engagement and policy at Farm Sanctuary. In that role, he is in charge of the group's work on legislation, regulation, and litigation, as well as its outward facing meat-reduction and vegan advocacy. Bruce's articles on farm animal issues appear regularly in The Huffington Post, and he has penned opinion pieces for USA Today, the Los Angeles Times, Chicago Tribune, New York Daily News, and many other publications. Jonathan Safran Foer's Eating Animals features a contribution from Bruce on whether there is such a thing as humane meat (spoiler: the answer is no). Before joining Farm Sanctuary, Bruce worked at PETA for 13 years, including as vice president for international grassroots campaigns. He also spent two years working as a public school teacher in inner-city Baltimore, where he was named “teacher of the year” for his school, and six years at a Catholic Worker homeless shelter and soup kitchen in Washington, D.C. Some of his writings are available here.

MattBallAZ (at) gmail (dot) com


brucef (at) farmsanctuary (dot) org