The Animal Activist’s Handbook
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Author Bios and Contact Info


Matt Ball Bruce Friedrich
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Matt Ball, Matt Ball co-founded Vegan Outreach and served as the group's Executive Director for more than 20 years. As Executive Director, Matt built the organization into a leading animal advocacy charity, with revenues and assets approaching $1,000,000, and many thousands of active members around the world. Under his leadership, activists distributed more than 22 million booklets exposing the treatment of farmed animals, and promoting compassionate, thoughtful living. These booklets convinced countless people to adopt more humane diets. A globally-recognized authority on animal advocacy, factory farming, vegetarian diets, and applied ethics, Matt has presented at and written for many forums over the past two decades. He is the author of many essays and several books, including: The Animal Activist's Handbook (2007) and The Accidental Activist (June 2014). In 2005, he was inducted into the Animal Rights Hall of Fame.

Bruce Friedrich is senior director for strategic initiatives at Farm Sanctuary. Before joining Farm Sanctuary, he worked at PETA for 15 years, and before that, he spent six years working with the poor of Washington, D.C., in a Catholic Worker hospitality house there. He has been a progressive activist for 25 years.

MattBallAZ (at) gmail (dot) com


brucef (at) farmsanctuary (dot) org